Conserve Water — For Pete’s Sake

Saving Water Has Never Been More Fun

Method and Whirlpool wanted to create a water calculator — a questionaire that gave you a score on how much you wasted water. Why not make it a game?

Enter Pete the Fish.

If you answer a question poorly, Pete’s water gets cloudy. Answer well, and his water becomes more clean. We had fun creating this in so many ways.

UI / UX Strategy
Concepting
Design
Illustration
Character Design
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