Conserve Water — For Pete’s Sake
Saving Water Has Never Been More Fun
Method and Whirlpool wanted to create a water calculator — a questionaire that gave you a score on how much you wasted water. Why not make it a game?
Enter Pete the Fish.
If you answer a question poorly, Pete’s water gets cloudy. Answer well, and his water becomes more clean. We had fun creating this in so many ways.
UI / UX Strategy
Concepting
Design
Illustration
Character Design
Concepting
Design
Illustration
Character Design